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STUDIO IMAGE INC.

Studio Image, Inc. is a women-owned, artist-led creative agency headquartered in Austin, Texas, and the creative force behind Chalk Ink®, the original liquid chalk marker. Founded in 2001 by Danielle Pruitt, the company has grown from a retail design firm into a multi-faceted brand encompassing Chalk Ink® Markers, The Safety Marker®, and Studio Image Creative, which specializes in custom creative solutions, branded experiences, and promotional products for global clients. The company has a proven track record serving global brands across retail, hospitality, and consumer goods including Starbucks, Whole Foods, and Carnival Cruise Lines. One simple idea drives every product and every project: a life lived in full color is a life well lived.

CRAFTING IDEAS FROM SCRATCH SINCE 2001

In 1989, Danielle Pruitt took a job at a little-known grocery company called Whole Foods Market and spent the next decade learning how great brands come to life from the inside out. In 2001, she founded Studio Image, Inc. — and when a job site problem demanded a solution that didn't exist, she invented one. That solution became Chalk Ink®, the original liquid chalk marker, trusted today by Starbucks, Carnival Cruise Lines, and hundreds of brands worldwide. More than two decades later, we're still doing what we've always done: solving problems that cookie-cutter solutions can't touch.

women-owned. artist-led.

Est. 2001 in Austin, Texas

  • Grown from a retail design firm into a multi-faceted brand

  • Portfolio includes Chalk Ink® Markers, The Safety Marker®, and Studio Image Creative

  • Specializes in custom creative solutions, branded experiences, and promotional products

  • Clients include Starbucks, Whole Foods, and Carnival Cruise Lines

One simple idea drives every product and every project: a life lived in full color is a life well lived.

Amazon
Carnival
Dell
Eddie Bauer
Honda
Panera Bread
RE Co-op
The Container Store
Unicef
Whole Foods Market
Target
Starbucks

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15-Minute Discovery Call

We'll hear about your project, talk through scope, and make sure we're a great fit — before any commitment.

No surprises, no pressure. Just a conversation.

WHO ARE YOU GOING TO TRUST

When you trust someone with your brand, you want to know they've earned it. That's us.

Danielle Pruitt is the founder of Studio Image, Inc. and the inventor of Chalk Ink®, the original liquid chalk marker. With more than 35 years of experience in retail design, brand development, and product innovation, she has worked with some of the world's most recognized brands across retail, hospitality, and consumer goods. A UNICEF North Texas board member since 2016 and former board member of ethical fashion brand Raven + Lily, she brings a global perspective to everything she creates. Her Austin studio reflects everything she believes: that color is powerful, creativity is contagious, and life is best lived in full color.

At Studio Image Creative, we’re a small team with a big range. We're designers, artists, producers, and problem-solvers — people who think visually, work collaboratively, and take genuine pride in the details. We're based in Austin, proud to be a Certified Women-Owned Business, and energized by the kind of projects that require real creative thinking, not a template. After all, when you need hard-earned perspective and real-world experience, you want someone on your side who remembers riding in the back of a station wagon without a seatbelt.

KEY DIFFERENTIATORS

Drafting the vision, and crafting the reality

Human craft vs. AI generation and generic templates

Longevity and experience

The warehouse/workshop as the differentiator

Like having a friend in the business – one with a workshop, a warehouse, and two decades of creative know-how

Promotional items
Danielle Pruitt

Danielle Pruitt Founder, Studio Image, Inc. / Inventor, Chalk Ink®

  • 35+ years in retail design, brand development, and product innovation

  • Clients include Starbucks, Whole Foods, Carnival Cruise Lines, and Amazon

  • UNICEF North Texas board member since 2016

  • Former board member, Raven + Lily ethical fashion brand

  • Based in Austin, Texas

Life is best lived in full color.

ABOUT DANIELLE

Danielle Pruitt is the founder of Studio Image, Inc. and the inventor of Chalk Ink®, the original liquid chalk marker. With more than 35 years of experience in retail design, brand development, and product innovation, she has worked with some of the world's most recognized brands, including Starbucks, Whole Foods, Carnival Cruise Lines, and Amazon.

A board member of UNICEF North Texas since 2016 and former board member of ethical fashion brand Raven + Lily, Pruitt is driven by a global perspective and genuine compassion for people and communities worldwide brings a global perspective to everything she creates. Her Austin studio reflects everything she believes: that color is powerful, creativity is contagious, and life is best lived in full color.

Children playing with a Unicef soccerball